Client: Blackroc / Psion
Objective / Brief: Blackroc was looking to build awareness within the channel around Psion's Workabout Pro and its applications and benefits for the supply chain. All aspects of the supply chain needed covering, from picking & packing, to proof of delivery and damage reporting. This message had to be conveyed in an entertaining and memorable way, ensuring the audience was engaged.
Campaign: Essential created an entertaining animation that took the viewer through the supply chain journey. This was hosted on a dedicated microsite where resellers were invited to watch the animation and subsequently answer questions about the animation for their chance to win the newly launched Nintendo Wii Fit. The animation was promoted via Blackroc's enewsletters and through PR with online publications.