Objective / Brief: To help one of the largest technology value added distributors manage and secure the maximum value from its vendor co-op marketing across EMEA. Managing this is hugely time-consuming and the company had been suffering from lost funds.
Campaign: All of the different funds were migrated into our co-op management system, ONCO, to provide a single platform to handle all of the funds across all of the countries from all of the vendors. Individual countries are able to view and request their own local funds whilst the EMEA management team have visibility of all of the funds across all of the countries. We put processes in place to help the various countries secure maximum benefit from the available funds and we proactively work with the countries to help them to create qualifying activities and to ensure they are always aware of any funds that are at risk.
Essential had an immediate impact which has resulted in 100% available vendor funds being claimed.
