Client: Avnet / Motorola
Objective / Brief: To increase awareness of the benefits of rugged mobile computers to combat market erosion from the rise of the smartphone.
Campaign: We created Bjorn, a zany character with a real passion for extreme device testing. Through a series of humorous videos, Bjorn did everything from hitting a rugged mobile computer with a cricket bat to shooting it with a shotgun. The campaign was promoted exclusively through social media, supported by a microsite and a blog.
The videos received a massive number of views within the technology sector and created real buzz for the client in the channel.