Client: Codegate
Objective / Brief: Building on the success resulting from traditional PR, Essential was appointed to extend the PR programme out to the key social media platforms and to position the client's Chairman as an industry thought leader through valuable content creation.
Campaign: Essential integrated social media into the PR mix of press releases, case studies, by-lined articles and blog posts. Monitoring was put into place to identify opportunities for the client to contribute in conversations and a follower acquisition campaign increased engagement.