Objective / Brief: We were approached by Avnet to increase awareness and demand for Motorola rugged mobile computers and barcode scanner. Each device offered specific capabilities and core competences.
Campaign: We created Bjorn. A zany character with a real passion for extreme device testing. Through a series of humorous vides, Bjorn did everything from freezing a scanner in a block of ice to shooting a mobile computer with a shotgun. The campaign was supported by a micro site and integrated social media campaign. The videos received a massive number of views and Avnet & Motorola became the buzz of their industry.
Bjorn received coverage in key vertical publications online, raising his profile across the web.
