Objective / Brief: European research into IT resellers showed the single largest support requirement from resellers was for business development & sales support. This identified a key opportunity for Avnet to help its resellers to drive new business.
Campaign: Marketplace provides a branded platform for end users to search and find ‘Avnet Approved Resellers’ and provides resellers with a customisable profile page top which they can upload materials such as case studies, white papers and brochures. Interlinked native language sites were created for the UK, France, Germany, Italy and the Benelux.
The site launch was supported by a high profile PR and online advertising campaign.