Objective / Brief: Avnet’s acquisition of Bell microproducts required a widespread migration of vendors and content from Bell’s websites into the existing Avnet web platform. This all had to be completed in a very short space of time to tie in with the global rebrand of Bell to Avnet.
Campaign: Essential project managed the integration working closely with over 20 marketing and business contacts across Avnet and a variety of external agencies.
The project involved the creation of over 1,000 new pages of content, creation of microsites within the main site and design of web banners. Despite a number of challenges the project was delivered on time and on budget.
Case Study: Bell & Avnet Web Integration