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Job Vacancy: Digital Marketing Assistant PDF Print E-mail
Monday, 26 July 2010 12:42

Calling all talented grads looking to get into Digital Marketing

Exciting opportunity to get your foot on the Digital Marketing ladder.

If you are a grad looking for your first role in marketing then this job is for you!

Due to continued growth Essential is looking for a dynamic individual to join our busy digital marketing team to assist in the development and maintenance of digital marketing campaigns. Working within a fast paced marketing agency, the nature of the role is fluid, and a need to manage workloads and prioritise tasks is a must.

Based from our fab offices in Newbury, you will find no two days are ever the same.  The role will see you getting involved in a whole range of digital marketing activities.  Initially working under the guidance and supervision of one of the digital team, you will be assisting in the creation of digital marketing campaigns, including updating websites, creating email marketing campaigns, analysing data and reporting.  You will also get involved with web banners, video, social media and SEO supporting projects for a range of clients within the IT and technology sector across Europe.

Ideally degree educated in marketing and/or IDM or CIM qualified, you should have a minimum of 6 months work experience within an office environment and a real keenness to learn.

Key Job Roles:

To carry out marketing support duties as directed by the Digital Marketing Manager. These would include, but are not limited to, the following: 

  • Create and send HTML emails
  • General support for the Digital Marketing Team
  • Undertake research projects for the Digital Marketing Team
  • Update and maintain client web sites
  • Maintain the company image and resource libraries
  • Attend and contribute to creative meetings
  • Create reports using Excel spreadsheets and online reporting tools
  • Adopt and adhere to key procedures and best practices

Your Main Skills :

Common sense!
A passion for Internet marketing
A desire to output high quality work on time, everytime
Ability to manage your time effectively
Strong attention to detail
Good command of the English language
Excellent written and oral communications skills
Experience of using content management  systems advantageous

To apply please send your CV with a covering email explaining why this role interests you and what you could bring to Essential to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

No agencies please

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Last Updated on Tuesday, 27 July 2010 22:48
 
Essential Fillies on Fine Form for Race for Life PDF Print E-mail

Who are you backing for the Race for Life?

It is with great excitement that we announce the Essential runners for the 2010 Race for Life. 

Our six high quality fillies will run as a team but there will be some serious internal competition. If you are able to give a little, we would truly welcome your support. All of the ‘sponsor now’ buttons below go to our team page but use the button of your chosen filly to place your ‘wager’ and we may handicap the favourite!

To help you choose, here is our form guide:

SamPol

Sam Rudland, Managing Director:

A fiercely determined filly that has proven herself up for the challenge time and again. Although one of the smaller competitors in the field, this pocket battleship with a glint of steel could be one to watch. Actually – her sister wants to watch because she’s never actually seen Sam run! Sponsor now.

NataliePol

Natalie Bruins, Senior Account Manager:

Raised in the sunshine of the Cape (and with a fondness for the ‘grape of the cape’) this filly has been stabled in the UK for some years and has adapted well to the new climate. With a flowing mane and a sense of mischief the other competitors should beware of. May be running in blinkers to prevent distraction by good looking men on the rails. Sponsor now.

SandraPol

Sandra Cale, Financial Controller:

A classy entry and a quietly determined runner who will have calculated exactly what is required for this challenge. If the numbers add up and she’s happy in the zone, this filly could cause an upset. Sponsor now.

HannahPol

Hannah Curtis, Account Manager:

A consistently strong performer from the Essential stable who has proved the driving force behind this campaign. Carries strong hopes into the race although her training has been interrupted by a recent change in home stable. Don’t let the easy nature fool you – a competitor’s heart beats beneath the sleek coat!. Sponsor now.

MagdaPol

Magda Skorek, Marketing Executive:

Our Eastern European raider. Another quiet, unassuming runner who always looks good in the paddock and puts in the hard yards in training. Expected to do well providing she can find the right animal print racing colours. Sponsor now.

CharlottePol

Charlotte Olney, Digital Marketing Executive:

Quirky with boundless energy and a joie de vivre that are the hallmarks of this runner. She thrives under pressure to deliver consistent results time after time. Easy to spot in the pack with her red mane and carries the hopes of many. Sponsor now.

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The Essential Workshop Series PDF Print E-mail
With a wealth of knowledge and a passion for sharing, we have just announced a series of free, that's right free, workshops. Looking to impart our knowledge, these marketing workshops aim to provide real world information which can be taken away and used in a business environment.

Ideal for marketing managers within the IT B2B industry, The Essential Workshop Series aims to provide a grounding in core marketing areas, providing attendees with real world information to take away and implement on current or upcoming campaigns.

The first workshop will be run on the 16th of June and focus on Social Media.

For more information or to register your place, simply select your preferred workshop from the list below:

Social Media, 16th June 2010 - Register
Email Marketing, 8th September 2010 - Register
Co-op and MDF fund management, 10th November 2010 - Register

If there are any other marketing topics or pain points that you would like us to cover in future workshops please do not hesitate to send us an email outlining your requirements

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Tags: b2b | co-op | digital marketing | email campaign | email marketing | eshot | events | funding | meetings | Social Media | visit

 
Essential Campaign Wins Avnet MAC Award PDF Print E-mail
Friday, 05 February 2010 17:45

Essential's 'Is it rugged' campaign won the Social Media Category at the Avnet Global MAC Awards.  Created in conjunction with Avnet's Wireless & Mobility Team and Motorola, the campaign featured Bjorn who tested the ruggedness of the Motorola MC70 in a number of humerous videos.  These ranged from using it as an ice hockey puck with the Basingstoke Bison (who showed it no mercy on the ice rink and said it would never survive) to shooting it with a shotgun.  It survived everything, including the shotgun blast which broke the screen and peppered the casing but didn't stop it from scanning.  We even sent it back to the Motorola Service Centre and they backed up the data, replaced the screen, reloaded the data and sent it back to us and it's now sat in the office and continues to work to this day. 

The campaign included a series of videos featuring Bjorn.  As a social kind of guy, Bjorn had a profile on a range of social media platforms including Twitter, Facebook and YouTube in addition to his blog.  The videos quickly got legs and spread virally within the rugged mobile computing industry and have now had over 41,000 views across a host of different video channels.  The videos and social media coverage dominates the first page of Google for anyone searching for keywords related to testing the MC70. 

As well as being a hugely successful campaign it was also great fun to create.  Our digital and creative team came up with a huge number of potential tests for the device and got hugely excited every time they had another video to make, especially if it involved a trip to the fancy dress shop for costumes!

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Tags: avnet | award | MAC | mc70 | motorola | rugged | shotgun | Social Media | video

Last Updated on Friday, 26 February 2010 15:33
 
Essential Celebrates One Year in New Offices PDF Print E-mail
Saturday, 23 January 2010 17:49

It is just over one year since Essential moved into its new offices in the heart of Newbury and during this period the business has continued to grow, despite the economic pressures.

The move was triggered due to the space contstraints of the old offices which were unable to accommodate any more staff without further development.  Additionally the business had a desire to have a number of meeting rooms, including a boardroom capable of comfortably seating a large number of clients. 

Now affectionately renamed Essential Towers by the staff, the offices currently house a team of 17 staff and have room for further expansion.  They are also regularly visited by clients who often say they prefer meeting at Essential due to the nice environment and the great coffee!

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Tags: essential communications | new office | newbury

Last Updated on Friday, 26 February 2010 16:22
 


Quotes from our Clients

  • Avnet Technology Solutions:
    • "Avnet has been working with Essential Communications for 2 years. During this time, Avnet has seen Essential become a vital part of our business growth and business drivers."
    • "Essential provides a broad spectrum of services to us from Marketing to Public Relations, to the most important thing... unique ideas. Without Essential we do not believe that we would be such a success in the markets we operate in."
  • Blackroc Distribution: "We loved that last ad that you did for us, "it worked well and had the desired effect."
  • Codegate: "First class team effort, from a first class team, you deserve to be very proud. Please pass on our sincere thanks to them all."
  • Ensign: "Excellent job by the way on the video - with our thanks and of course if you need a case study anytime let me know!"
  • Psion Teklogix: "What can I say, Wow, it’s brilliant, I really like the concept and I personally believe that this will draw numerous visitors to the site!"
  • Zebra Technologies Europe Ltd: "Essential Communications have exceeded all of our expectations in terms of the management of the projects we have given them, the reporting and perhaps most importantly the end results. They provide the rare combination of marketing expertise and a clear understanding of Auto ID technology."

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