Essential Twitter

As we move into a new era where everyone has the power to be a content creator and user generated content (UGC) about your company and its products is in some cases more widely respected than the information you have on your own website how do you keep the control?  The honest answer is that you can't but one thing is certain - the conversations about your business will happen.  The question is 'Do you want to know about them and have the chance to respond?.'  Essential can help you to get the messages you want out into the social community by providing interesting, positive and useful content that people will want to talk about and share.  Essential can also monitor what is being said about your company and its products, giving you a chance to respond using the same communications tool and engage in positive conversation with the contributor, and of course jump in quickly to prevent any negative comments getting out of hand.  Essential can help you to establish an ongoing social media programme to take advantage of this shift in buyer behaviour. 

Tags: community | internet | marketing | Social Media

The power of the Internet grows on a daily basis and if you aren't there or can't be found then you will be missing out.  Essential can create websites and microsites that are optimised for the search engines helping you to get found more easily and utilising web 2.0 technologies to provide user interaction and encourage people to promote your site and its content to others.  We have the skills to design, copywrite, develop and host your website so if you're looking for a microsite to support a campaign, an event site with event details and an online registration facility or a fully functional ecommerce website, Essential can help.

Tags: campaign | landing pages | microsite | seo | web design | website

Essential has been using email marketing to great effect for quite some time.  Our experienced team knows how to create emails with great subject lines and compelling copy that deliver high open and click through rates, assuming you've got good data of course.  We can also utilise personalised urls to provide a personalised landing page for each recipient bringing the power of one to one marketing to your campaigns.  Our detailed reporting enables us to create integrated campaigns to identify and then further target those who have expressed an interest in specific subjects by clicking on certain links.  If you're emails aren't delivering for you then it's time to give us a call.  

Tags: campaign | click through | e-marketing | email campaign | email marketing | eshot | landing page

Good design can make or break a campaign.  Used well, a picture can say everything about a company or a product.  It can make you feel emotion, challenge your way of thinking and grab your attention making you keen to find out more.  Great design and imagery is at the forefront of all of our campaigns so whether you're looking for a large format exhibition stand that is literally a show stopper or a website that has a great look and a tactile feel we can help.  Our design team includes specialists for both design for print and design for web and have the skills and creativity to develop great visuals that work across any medium. 

Tags: bandstands | brochures | business cards | datasheet | design | design for print | graphic design

If no one can find you on the web then is there any point in being there?  Many companies invest a lot of time and money in their websites making them look good and providing some great content.  They often overlook the fact that the majority of web users use search to find what they are looking for and you can have the best site on the Internet .... but, if no one can find you in the search engines it will not have been worth all the effort. Essential will work with you to conduct a review of your current web presence and web strategy and will make recommendations on the implementation of an search engine optimisation (SEO) plan to get your site found more easily.  And the more people that find you and link to you the better optimised your site will become.

The importance of video is often overlooked in B2B marketing - it's just for consumers right?  Wrong!  Video offers a highly powerful medium to demonstrate your products, tell the world about your latest news, case study a good reference site and provide help for users with a technical problem.  The opportunities are endless and with a recent US report confirming that 50% of IT Directors are using YouTube as part of their buying decision the business benefit is clear.  Essential can help you with anything from a short 5 minute interview with a key spokesperson through to an animated cartoon viral or product demonstration.