Essential Twitter

Everyone's talking, but are they talking about your business or your competitors?  Essential can help you to raise your PR game by developing and rolling out a regular PR programme to get your business and your key spokespeople into relevant features and discussions.  Our expert media training will ensure you're ready for those all important press interviews helping you to maximise the opportunity and media monitoring will show you who's been talking about you and what they've said.

Case Studies:

A good case study can be a fantastic sales tool helping other companies to see the benefits derived from your company or your products.  If it contains some strong quotes from the end user it will also act as an independent reference for your business.  The timing of a good case study is key.  Attempt to write it too early and the ROI won't be clear.  Write it too late and there's a danger the key contact points may have changed and the initial excitement over your solution may have died down.  Essential will work with you to advise on the best timing and to secure approvals from the end user, in writing, prior to putting pen to paper.  Once written you'll have a great tool to put on your website, to blog and Tweet about and to send out to potential new customers.  It can also get picked up by the press, who are often looking for end users to reference in features, and may even get picked up by bloggers and others web content creators.

Features:

Features are the lifeblood of a magazine, whether it is online or in print.  Getting mentioned in them requires good relationships with the writers and journalists, as well as having a good story to tell or good comment to make.  Essential works closely with all of the leading journalists to keep abreast of their forthcoming features and to secure telephone interviews and placement of comment in as many as possible.  This often requires the ability to think laterally and creatively and once an opportunity has been secured we need the client to respond promptly to ensure we hit the all important deadline.

Press Releases:

A press release will get picked up and covered by the target press if it is interesting, relevant and fits with their timing.  Essential is in regular discussion with all of the leading journalists and always aims to ensure that any press release we write passes the all important 'so what?' test.  Once it has been distributed, Essential follows up the release with the journalists to push for a telephone interview and coverage, whether that be in the magazine, in their latest ezine or on their website. 

Thought Leadership:

Do you or does someone in your business have what it takes to be a Thought Leader?  Are you highly knowledgeable about your products and services and how they impact business within your field?  Do you keep up to date with technology and have a view on the latest products from the leading players?  Can you talk futures? If so then you could have what it takes to be a great Thought Leader.  Essential will work with you to secure by-lined editorial opportunities where you can impart your knowledge for others in a highly informative and non-sales style.  We can help you to write interesting blog posts and Twitter Tweets to attract followers from your target audience and from journalists and analysts covering your market.   Enhance your reputation - become a Thought Leader with Essential.