Essential Twitter

In the good old days there was a theory that if you threw enough mud at the wall some of it would stick.  It was also referred to as the 'shotgun approach'.  At Essential you won't find a single shotgun in our armoury (ok, we did shoot a Motorola MC70 once as part of a viral campaign, but that's different).  We focus on creating and implementing highly targeted campaigns where relevance is key.  Our campaigns also tend to be multi-touch and integrated, using a number of marketing mediums to get the message out to the target audience.

A typical campaign might include a series of emails focusing on key pain points and the business benefits provided by the proposition, linking to a microsite with constantly updated compelling content which is then followed up with telemarketing.

Our Account Marketing Team is responsible for bringing together all of the most suitable elements to create a highly targeted and measureable campaign.  They use their industry experience and marketing knowledge to work closely with our clients at the planning stage to help define messaging and targeting.  Once the messaging and focus is clear they will source or build the target database, put the creative together with great copy, eye catching visuals and a strong call to action and then roll out the campaign.

It's time to throw away the shotgun - start hitting the target with Essential.