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Essential offers a range of telemarketing services for use either independently or as part of a more integrated campaign. 

Database Development:

Within the IT sector it isn't always possible to purchase an up to date list of target companies and target contacts based on specific IT related criteria, such as the type of mobile computers used or whether a company is still using paper-based forms.  Essential specialises in developing highly targeted databases for clients to identify and then obtain the key contact names and details for the correct people to approach, based on the given criteria.  Once developed, this database is unique and gives our clients a clearly defined target market to approach directly that won't be available from any list broker.

Event Attendance:

Getting people to attend an event isn't easy.  People's time is scarce and time out of the office often has to be justified.  Telemarketing can help by following up those that have been invited and pitching the benefits of attending to them and answering any questions they may have.  Once they've agreed to attend it is also helpful to give them a call a few days before the event to check they are still attending and have all the details they need to get to the event.  Essential can follow up your own invitations or can build a full communications programme for you, integrated with telemarketing.

Lead Generation / Business Development:

Telemarketing can be used for lead generation in a direct marketing approach either going in cold or can be used to follow up a campaign, such as an emarketing campaign, focusing on the contacts that have clicked through to a website or downloaded a brochure.  Essential's approach to lead generation is about holding 'intelligent conversations' with the target audience.  Our calls are not scripted, but follow a flow of key questions and messages.  Our calls tend to last quite a long time as our telemarketers have the ability to engage with the target contact and get them to openly discuss the challenges in their business.  Unlike a call centre, we take a more consultative approach and find we spend as much time listening as we do talking, which is a key skill that any good sales person should have. If that's the approach you're looking for then we'd love to talk.   

Market Research:

Not sure about your messaging?  Looking to identify the weaknesses of a competitor?  Or perhaps you'd like to find out what your customers think of your services but are worried they won't tell you the truth?  Essential regularly conducts telephone based market research to help companies to get the intelligence they need to meet their business objectives. 

Market Sizing & Company Profiling:

Many of our clients look to establish the size of a market that is not readily obtainable, for example the number of companies in a certain industry sector with a minimum number of field-based engineers or the number of warehouses in a geographic area using legacy data collection hardware.  At Essential we offer market sizing services to establish the size of a potential market through a combination of desk-based and telephone research.  The level of detail provided depends on the client's requirements but can include getting answers to specific IT related or process related questions.  Additionally, we can profile existing customers and then look to size the market based on companies with similar financials by obtaining and researching the latest set of accounts for potential target companies.